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Dr. Suman Basuroy
PUBLICATIONS
Ruby K. Powell Professor and Associate Professor
Division of Marketing and Supply Chain Management
Price College of Business
The University of Oklahoma

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Publications in 2010-2011

  1. “Integrating Production Costs in Channel Decisions” Ruhai Wu, Suman Basuroy and Srinath Beldona (2010), Accepted for publication, Journal of Retailing.

Publications in 2009

  1. “Does Advertising Spending Influence Media Coverage of Advertiser?” Diego Rinallo and Suman Basuroy (2009), Journal of Marketing. Forthcoming, November 2009 issue.

Publications in 2008

  1. “Fast and Frequent: Investigating Box Office Performance of Motion Picture Sequels” Suman Basuroy and Subimal Chatterjee (2008), Journal of Business Research, 61 (July), 798-803.

Publications in 2007

  1. “Reviewing the Reviewers: The Impact of Individual Film Critics on Box Office Performance” Peter Boatwright, Suman Basuroy and Wagner Kamakura (2007), Quantitative Marketing & Economics, Vol. 5, No. 4 (December), 401-425..

  2. “Category Management, Product Assortment and Consumer Welfare” Shailendra Gajanan, Suman Basuroy and Srinath Beldona, (2007), Marketing Letters, Vol. 18, Issue 3 (September), 135-148. [Lead Article in September 2007 Issue]

  3. “E-Services and the New World of Retailing” Shailendra Gajanan and Suman Basuroy, (2007), Journal of Value Chain Management, Vol. 1, No. 1/2, 157-176.

  4. “When Mixed Information is a Blessing: The Effects of Critical Disagreement on a Film’s Evaluation and Subsequent Box Office Performance” Subimal Chatterjee, Tim Heath and Suman Basuroy, (2007), Asia Pacific Advances in Consumer Research, Vol. 7., eds. Gary Gregory, Teresa Davis, and Margaret Craig-Lees, Duluth, MN.

  5. “Multi-Channel Retailing and its Implications on Consumer Shopping Behavior” Shailendra Gajanan and Suman Basuroy, (2007), Journal of Shopping Center Research, Forthcoming

Publications in 2006

  1. “An Empirical Investigation of Signaling in the Motion Picture Industry”, Suman Basuroy, Kalpesh K. Desai and Debu Talukdar, (2006), Journal of Marketing Research, Vol. 43, No. 2, 287-295.

  2. “Is Silence Golden? An Inquiry Into the Meaning of Silence in Professional Product Evaluations”, Wagner Kamakura, Suman Basuroy, and Peter Boatwright, (2006), Quantitative Marketing and Economics, Vol. 4, No. 2, 119-141.

  3. “Distributors and Film Critics: It Takes Two to Tango?” S. Abraham Ravid, John K. Wald and Suman Basuroy, (2006), Journal of Cultural Economics, Vol. 30, No. 30, 201-218.

  4. “Globalization and Performance of United States Motion Picture Industry” Suman Basuroy and Kunal Banerji, (2006), Proceedings of the 48th Annual Meeting of the Academy of International Business, (eds. Mary Ann Von Glinow and Tunga Kiyak), 28.

Publications in 2005

  1. “Do Style-goods Retailers’ Demands for Guaranteed Profit Margins Unfairly Exploit Vendors?” Murali Mantrala, Suman Basuroy and Shailendra Gajanan (2005), Marketing Letters, Vol. 16, No. 1, 53-66.

  2. “Interactive Influences of Genre Familiarity, Star Power, and Critics’ Reviews In the Cultural Goods Industry: The Case of Motion Pictures” Kalpesh K. Desai and Suman Basuroy, (2005), Psychology and Marketing, Vol. 22, No. 3, 203-223 (Lead Article in the Issue).

Publications in 2004

  1. “Beyond Morality and Ethics: Executive Objective Function, the R-rating Puzzle, and the Production of Violent Films” S. Abraham Ravid, and Suman Basuroy, (2004), Journal of Business, Vol. 77, No. 2, S155-S192.

Publications in 2003

  1. “How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power and Budgets” Suman Basuroy, Subimal Chatterjee, and S. Abraham Ravid, (2003), Journal of Marketing, Vol. 67 (4), 103-117.

  2. “Failing to Suspect Collusion in Price Matching Guarantees: Consumer Limitations in Game Theoretic Reasoning” Subimal Chatterjee, Timothy B. Heath, and Suman Basuroy, (2003), Journal of Consumer Psychology, Vol. 13, No. 3, 255-267.

  3. “How Effortful Decisions Get Enacted: The Motivating Role of Decision Processes, Desires, and Anticipated Emotions” Richard Bagozzi, Utpal Dholakia and Suman Basuroy, (2003), Journal of Behavioral Decision Making, Vol. 16, 273-295.

Publications in 2002

  1. “Auction or agent (or both)? A study of factors moderating the herding bias in digital auctions” Utpal Dholakia,, Suman Basuroy, and Kerri Soltysinski, (2002), International Journal of Research in Marketing, Vol. 19, No. 2 (June), 115-130. (Lead article in the June 2002 issue).

Publications in 2001

  1. “The Impact of Category Management on Retail Prices and Performnance: Theory and Evidence” Suman Basuroy, Murali Mantrala, and Rockney Walters, (2001), Journal of Marketing, Vol. 65, (October), 16 -32. [This article was excerpted in Marketing, (UK) on 29th November 2001, by Tim Ambler, and in Marketing News, September 10, 2001 issue.]

  2. “From Bricks-and-Mortar to Clicks-and-Mortar: How Traditional Retailers Can Leverage Online Market Opportunities Through Internet Malls” Patrali Chatterjee and Suman Basuroy, (2001), Journal of Shopping Center Research, (Spring/Summer), Vol. 8, No. 1, 59 - 80.

Publications in 2000

  1. “Cross-Coupons and Their Effect on Asymmetric Price Competition Between National and Store Brands” Subimal Chatterjee, Timothy Heath, and Suman Basuroy, (2000), Advances in Consumer Research, Vol. 27, (eds. Stephen Hoch and Robert J. Meyer), 24 - 29.

Publications in 1998

  1. “Multinomial Logit Market Share Models: Equlibrium Characteristics and Strategic Implications” Suman Basuroy and Dung Nguyen, Management Science, October 1998, Vol. 44, No. 10. 1396 - 1408.

  2. “Interpreting Unilateral and Competitive Price Signals: The Moderating Role of Need for Cognition” Subimal Chatterjee and Suman Basuroy, (1998), Advances in Consumer Research, Vol. 25, (eds. Joe Alba and Wesley Hutchinson), 151 - 155.

Publications in 1997

  1. “Measuring Consumer Reactions to Price-Matching Signals: A Theoretical and Empirical Investigation” Subimal Chatterjee and Suman Basuroy, (1997), Advances in Consumer Research, Vol. 24, (eds. Merrie Brucks and Debbie MacInnis), 400 - 404.

  2. “Winning: Continuous Improvement Theory in High-Performance Organizations – Book Review” Suman Basuroy, (1997), Journal of Product Innovation and Management, March, 150-151.

Send comments to Dr. Basuroy at suman.basuroy-1@ou.edu.

Updated August 2010