Ruby K. Powell Professor and Associate Professor
Division of Marketing and Supply Chain Management
Price College of Business
The University of Oklahoma

Professor Suman Basuroy joined the Marketing and Supply Chain Management Division of the Price College of Business, the University of Oklahoma in August 2009 as the Ruby K. Powell Professor and Associate Professor. He graduated Summa Cum Laude, Phi Beta Kappa, majoring in Economics and Mathematics (Honors) from Brandeis University, Waltham, MA. He received the Arnold Shapiro Prize in Mathematics at Brandeis University. He obtained his Masters in Economics from Carnegie-Mellon University, Pittsburgh, PA, and his Ph.D. in Marketing from the University of Pittsburgh, PA.

Before joining OU, Suman had taught at Barry Kaye College of Business, Florida Atlantic University, FL (where he was an associate professor with tenure), School of Management, University at Buffalo, NY, and at the Rutgers Business School, Rutgers University, NJ. He is a Visiting Professor at Universita Luigi Bocconi (Bocconi University) in Milan, Italy. At the University at Buffalo he received a Teaching Award in 2002 from the MBA students and a Certificate of Recognition for his teaching in 2005. In 2007, he was a finalist for the Exceptional Faculty Award at Florida Atlantic University's Jupiter campus.

In 2007 he won the Researcher of the Year Award from the Barry Kaye College of Business. He has been elected Senior Fellow of the Carl De Santis Center for the Motion Picture Studies in 2007. He is an Honorary Research Associate at Bocconi University's Center for Research on Markets and Industries (CERMES). His key research interests include marketing of the cultural products (motion pictures and fashion) and retailing. Suman has published numerous academic papers in prestigious national and international journals such as Management Science, Journal of Marketing, Journal of Marketing Research, Journal of Business, Quantitative Marketing and Economics, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Behavioral Decision Making, Marketing Letters, Psychology and Marketing, Journal of Cultural Economics, Journal of Business Research and several others. He has given invited talks at many national and international universities including the University of Miami, University of Florida, Indiana University-Bloomington, SUNY Stony-Brook, University of British Columbia, Norwegian Business Institute in Sandvika, Norway, Indian Institute of Management, among others. His research has been featured widely in the media including the Money magazine, Times of India, and National Public Radio.

His research has been funded twice (2001 and 2006) by the International Council of Shopping Center Research in New York. He is also the recent recipient of a multi-year grant from the Carl De Santis Center for Motion Pictures Studies (2007-2009).

He was a member of the Board of Directors of Center for Exploratory Photography and Art (CEPA) Gallery, based in Buffalo, New York between 2002 and 2005, and was a Co-Chair of CEPA's 2004 Biennial Art Auction. He is interested in photography, art, film and literature. He is married to artist Raksha P. Basuroy and lives in Norman, OK.

Address:
OU Price College of Business
Division of Marketing & Supply Chain Management
307 W. Brooks, Suite 3
Norman, Oklahoma 73019

Price College Profile

Contact:
(405) 325-4630
suman.basuroy-1@ou.edu