Jack Kasulis

Associate Dean for Undergraduate Students
Michael F. Price College of Business
University of Oklahoma

Course Bulletin Board

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Marketing Channels

MKT/SC 3213

Course Description:

Prerequisite: MKT 3013 and 3113 or concurrent enrollment in 3113

The processes of purchasing, materials management, physical distribution and the retail and wholesale institutions in the marketing channel.  Focus is also placed on the selection, design and management of effective marketing channels with a view towards the development of an optimal distribution system for a firm.

Course Resources:

Syllabus Supplemental Materials
Presentations Student Information Questionnaire

 

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